Guest WiFi Marketing Data
Guest WiFi technology offers much more than just connecting devices. This technology has been used to create guest engagement points for various businesses.
Guest WiFi marketing tools ensure the collection of customer data based on different variables such as visit frequency, gender, age, demographics, or use of preferred devices/browsers, etc. Authenticated data, including personal data, is gathered through associated customer devices that are connected to the guest WiFi network through mobile phones, laptops, or tablets. Moreover, presence data is derived from capturing the vicinity to access points. This makes it possible to keep track of raw numbers.
Guest WiFi offers a platform for engagement rather than merely connecting devices or providing free WiFi. Deeper insights and analytics in regard to your visitors’ preferences pave the way for utilizing new business models, including sending targeted messages to your customers. Specialized visitor campaigns, either via proximity marketing SMS or WiFi e-mail, facilitate tracking of customers’ behavior and preferences.
Accordingly, you can craft optimal strategies for effective digital customer communication or engage in product placement using guest WiFi packages.