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Case Study at Mauritius Island: The Medine Group

Creating a Seamless Visitor Journey: IPera’s Tenant Group Feature at CASELA Nature Parks and SPARC, The Multi-sports Complex!

IPera was tasked with implementing the WiFi & Location Analytics add-on for the Medine Group’s two separate tenants, CASELA and SPARC. The CASELA Nature and Leisure Park, spanning 14 hectares in Mauritius, is home to various animals and offers safari tours, zip-lining, and quad biking. SPARC is also the first sports center on the west coast of Mauritius, offering premier health, fitness, sports, and leisure options.

To enhance visitors’ experiences, IPera provided free guest WiFi, mini-surveys, and campaigns for retaining and triggering interactions. The implementation also allowed for the creation of a tenant group, enabling smart login between CASELA and SPARC. If a visitor connects to the internet with SPARC’s SSID and later goes to CASELA, they will also be automatically connected there.

The Medine Group project didn’t face any digital transformation challenges specific although being on an island. The project’s main goal for IPera was to expand its customer base to the African continent, with the Medine Group being the first customer. The digital transformation improved visitor experiences and enabled businesses to collect valuable visitor data.

The provision of free guest WiFi is especially important for tourist attractions as it allows visitors to stay connected, share their experiences on social media, and access useful information on-site. This can attract more visitors and provide valuable data for future marketing and business strategies. Overall, the Medine Group project was unique due to the creation of a tenant group and the ease of access between CASELA and SPARC, contributing to an enhanced visitor experience.

Casela Nature and Leisure Park

Casela Nature and Leisure Park is located in Mauritius and covers approximately 14 hectares. It is home to a wide range of animals including lions, zebras, monkeys, and giant tortoises. Visitors can enjoy various activities such as safari tours, zip-lining, and quad biking while interacting with some of the park’s animals.

SPARC

SPARC is the 1st Sports Centre on the west coast of Mauritius. SPARC that The Multi-sports Complex offers a premier experience in health, fitness, sports, and leisure options to greatly enhance our members’ lives, athletes, coaches, and the community. SPARC creates a dynamic environment for people to connect at the facilities during or after working hours to “Play, Train or Entertain”.

Mauritius, an island in the Indian Ocean, offers an amazing visitor attraction, an underwater waterfall. The stunning natural phenomenon is a spectacular illusion only to be seen from the air.

Mauritius, officially the Republic of Mauritius, is an island nation in the Indian Ocean about 2,000 kilometers off the southeast coast of the African continent, east of Madagascar. It includes the main island (also called Mauritius), as well as Rodrigues, Agaléga, and St. Brandon. The islands of Mauritius and Rodrigues, along with nearby Réunion (a French overseas department), are part of the Mascarene Islands. The main island of Mauritius, where most of the population is concentrated, hosts the capital and largest city, Port Louis. The country spans 2,040 square kilometers and has an exclusive economic zone covering 2,300,000 square kilometers.