12 Sep 2019
1 min read

IPERA Introduces, The Brand Building Platform That Maximizes Value from Existing Guest WiFi

IPERA, the service provider for the Advanced Guest WiFi platform introduces Starling to boost brand awareness across retail, hospitality, healthcare, and restaurant chains. IPERA Starling offers cloud-based Guest WiFi, Analytics, and Marketing using the existing WiFi network, boosting guest experience and increasing overall guest engagement.

Next Generation Guest WiFi Platform Starling’s name was influenced by the movement of a group of Starling birds that are both agile and flexible to adapt to the changes while providing unique experiences from different angles. Starling is the name for IPERA’s Guest WiFi and Mobile Engagement platform that consists of the following features

Advanced Guest WiFi platform – Guest WiFi portal that enhances venue experience for better guest engagement through WiFi & BLE based location analytics, built-in marketing, and customer engagement tools

Quick Surveys – Starling collects customers’ valuable information each time they visit your venue. The information is used for better engagement and targeted marketing purposes

Mobile Engagement – Mobile App SDK integration that provides brands the option to increase mobile engagement through WiFi and BLE Beacons. Mobile Engagement offers both App WiFi Login as well as proximity marketing functions. In addition, IPERA provides mobile Wayfinding

MailChimp Engagement – Venues that utilize Mailchimp as a mailing, newsletter, and engagement tool can benefit by posting the guest data from Starling platform to Mailchimp Lists

CRM Engagement – Venues that have CRM such as Salesforce, Microsoft Dynamics, etc. can simply push the guest demographics, location analytics, and visitor behavior data from Starling platform with CRM Database

WiFi Privacy & GDPR – The Starling is now fully compliant with European Union customer privacy policy regulations

New York, USA, Sep 12, 2018

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