Guest WiFi access points provide real-time customer insight thanks to WiFi analytics tools. WiFi analytics will enable you to segment your audience and closely understand their interaction with venues. The platform keeps track of the data even when visitors are not connected to the WiFi network. Understanding customer behavior is of the utmost importance for lasting impact. WiFi analytics is essential for businesses that desire to capture customer data such as location and dwell time to make necessary adjustments. Captive portal will help you to engage with users in due time.

Analytic insights facilitate the creation of added value for your brand. WiFi analytics on visitor preferences, visit frequency, and dwell time allow for enhanced engagement through personalized content. Highly-targeted marketing campaigns based on WiFi analytics ranging from mobile push notifications and e-mail marketing to location-based notifications are successful examples of guest communication tools. Tailored content built upon specialized information such as profile, social interests, date, and location is delivered for a unique user experience on different platforms such as splash pages. Tracking visitor profiles enriches your business customer database by seizing new data. Guest WiFi analytics can also be utilized on access points to reward visitors with special offers.

Setting up a guest WiFi network takes almost no effort. Cloud-based WiFi solutions can be integrated into your current Internet infrastructure in about 15 minutes. It does not require additional hardware. Management of this setup takes place through an online portal which facilitates the process to a much greater extent. Visitors are provided access to a secure WiFi network using their email address or social media credentials at any time. Access points to uninterrupted guest WiFi solutions are available at multiple venues with free or paid WiFi package options.

Management platform: The cloud-based management platform enables easy navigation from any sort of device. One of the great benefits of these guest WiFi networks is the availability of different monitoring opportunities. The hotspot management platform facilitates the customization of access details such as packages, bandwidth, and data.

Guest WiFi management platform offers unique opportunities to engage with visitors via built-in WiFi marketing tools. Targeted or location-based brand marketing is key to effectively communicating with your segmented audience via combined campaigns. Marketing campaigns can be delivered through splash pages, email, SMS, or social platforms. You can generate your specially designed campaign and promote your brand in different venues. Segmentation of customers, based on available data, allows for the delivery of targeted messages.

Guest WiFi technology offers much more than just connecting devices. This technology has been used to create guest engagement points for various businesses.

Guest WiFi marketing tools ensure the collection of customer data based on different variables such as visit frequency, gender, age, demographics, or use of preferred devices/browsers, etc. Authenticated data, including personal data, is gathered through associated customer devices that are connected to the guest WiFi network through mobile phones, laptops, or tablets. Moreover, presence data is derived from capturing the vicinity of access points. This makes it possible to keep track of raw numbers.

Guest WiFi offers a platform for engagement rather than merely connecting devices or providing free WiFi. Deeper insights and analytics regarding your visitors’ preferences pave the way for utilizing new business models, including sending targeted messages to your customers. Specialized visitor campaigns, either via proximity marketing SMS or WiFi e-mail, facilitate tracking of customers’ behavior and preferences. Accordingly, you can craft optimal strategies for effective digital customer communication or engage in product placement using guest WiFi packages.

The IPERA Guest WiFi Experience is the foundation for IPERA Starling platform and helps to collect valuable customer data. It provides unique use cases that help venues enhance digital transformation by providing a seamless guest experience and enabling actionable location analytics.

Offer Free or Paid Guest WiFi using our Starling cloud portal. Thanks to our cloud-based infrastructure, it takes only 15 minutes to set up and get benefits by creating sleek welcome pages or splash portals.

The platform is built for Smart Cities, Service Providers, Hospitality & Retail, Large Venues - (Airports, Stadiums, Entertainment Venues, Museum & Art Galleries), Healthcare, Smart Buildings & Offices.

Marketing - The marketing leaders can access a single guest data dashboard to deliver location-based contextual brand-engaging messages as well as promos for upsell or cross-sell now.

Asset / Leasing - Asset/Leasing companies could view the customer footfall trends to determine leasing fees and increase footfall for dead zones or stores.

Customer Experience / Concierge - Customer Experience could access real-time customer feedback and rectify the issues before customers post negative reviews online.

Digital & IT: Digital & IT could have a scalable & centralized dashboard that helps digitize all locations globally with the least overhead to support business functions' needs with agility.

• IPERA Starling - Aruba IAP Mode v8 Integration
• IPERA Starling - Cisco CMX Integration
• IPERA Starling - Huawei Controllers Integration
• IPERA Starling - Meraki CMX Integration
• IPERA Starling – Ruckus Smartzone / Smartcell Gateway v5 Integration
• Configuring Aruba APs for IPERA Location Engine
• IPERA Starling - Aruba ALE Integration
• IPERA Starling - Aruba Central Integration
• IPERA Starling - Aruba Controller Mode v6 Integration
• IPERA Starling - Aruba IAP Mode v6 Integration
• IPERA Starling - Aruba Mobility Controller v8 Integration
• IPERA Starling - Cisco 9800 WLC Integration
• IPERA Starling - Cisco Meraki Integration
• IPERA Starling - Cisco WLC v9 Integration
• IPERA Starling - Extreme Controllers Integration
• IPERA Starling - Huawei Cloud Campus Integration
• IPERA Starling - Meraki CMX Integration
• IPERA Starling - Ubiquiti Hotspot Integration
• Public IP addresses of IPERA Servers

IPERA acknowledges the right of customers to access their collected personal information, amendment of inaccurate or incomplete data as well as their erasure in line with the relative articles of the General Data Protection Regulation (GDPR) of the European Union. Residents of the EU have the right to request full transparency relating to the collected data as well as copies of their personal information.

IPERA, as a Guest WiFi provider, complies with the GDPR, which regulates data privacy in Europe. Therefore, it essentially puts control of personal data in the hands of individual users. Information on device type, operating system or browser, IP address, amount of traffic, etc. is collected on customers’ behalf when guest WiFi solutions are used. IPERA gathers and aggregates merely anonymous data in reports drafted for its customers. Location data is collected only from connected devices to monitor paid visits to guest access venues. The collection of such information supports IPERA to enhance user experience if users have opted to accept tailored informational communication. As IPERA customers may choose to operate the portal on their own or opt for delivery of online services on their behalf, processing of collected information on customer engagement falls under their respective privacy policies.