WiFi & Location Analytics

Analytics for Physical Spaces

Real-time Visitors Behavior Analytics

Access real-time customer insight and venue interaction through built-in WiFi Analytics tools. Various tools and reports are available to help you analyze and segment your audience. Ideal for Service Providers, Retail, Hotels & Resorts, Hospitals, Airports, Theme Parks, Stadiums and Venues

Leveraging IPERA Starling Guest WiFi platform over your existing network, you can access valuable insights through WiFi Analytics. Similar to web analytics or Google analytics, the platform has built-in real-time venue analytics; footfall analytics, passers-by vs. visitors, conversion & bounce rates, new vs. return visitors, frequency and loyalty. WiFi Analytics enables business owners and marketers to truly understand their venues.

In addition, the platform can capture footfall numbers and visitor analytics even if visitors don’t log in to the Guest WiFi. The platform has a handful of restful APIs, so the data displayed in the WiFi Analytics can be shared with external systems such as CRM or Big Data.

What is WiFi Analytics?

Access a variety of analytical data to gather detailed information about your customers via WiFi analytics technology. WiFi analytics helps businesses utilize the data collected on guest access details through the WiFi network. This technology allows tracking customer data, including connected devices or access points. In addition, WiFi solutions enable both service providers and private stakeholders to have access to valuable information. Insights on real-time visitor behavior and patterns of venue interactions allow businesses to segment their desired audience.

WiFi Analytics
Guest WiFi Location Analytics

Diversified tools and reports facilitate conducting a comprehensive analysis through WiFi analytics. WiFi analytics platforms established through guest WiFi networks provide businesses much better understanding of their venues. Real-time data can be collected on visitors (new/return visitors), passers-by, frequency of visits, footfall, conversion, and bounce rates. Most importantly, it is possible to capture such data even when visitors are not logged in to the guest WiFi network.

The platform enables sharing of the displayed information with external sources, including CRM or Big Data. WiFi analytics platform maintains a holistic venue for extensive datasets crucial for your business’s growth.

All the collected data is stored in a centralized database. The real-time customer data includes detailed personal information such as name, age, nationality, gender, contact details, and social interests. Analysis of such data creates insights into customer behavior and preferences for enhanced physical and digital interaction. It allows businesses to differentiate between customer groups and personalize marketing activities accordingly.

IPERA Solutions, the service provider for the Advanced Guest WiFi platform, provides cloud-based Guest WiFi, WiFi Analytics and Marketing through WiFi networks.

Guest WiFi Location Analytics

Key Benefits

Know new customers vs repeat customers

Learn how different demographic interact with your venue

Increase your guests visit duration

Discover what they like and dislike on social media

Learn their preferences: social network, device, browser

Utilize analytics data to implement targeted marketing campaigns


Get to know more about your visitors. Their profile information (name, nationality, email address and mobile number), demographics, preferred devices & browser information is available


Foot traffic and guest behavior with your venue. Know one-time visitors vs. repeat customers and the frequency of their visits. Access information to understand to attract, engage and retain your guests


Hotspot Analytics utilizes your WiFi hotspots across multiple zones and venues. Information includes average connection time, impressions vs. connected, current online users, bandwidth utilization, etc.

How Can WiFi Analytics Help My Business?

WiFi analytics helps businesses create added value through a collection of key information. In this respect, having access to offline customer data is vital for businesses. WiFi analytics enables businesses to understand their customers better and draw a more accurate picture of their profiles.

Guest data, including demographics, preferred social networks, device, and browsers, allow them to learn how customers interact with the venue. Discovering more about their preferences through WiFi analytics helps them implement targeted marketing campaigns. It can ultimately increase customer engagement and visit duration.

Assessment of customer behavior also allows for creating personalized customer profiles. Collecting real-time data on foot traffic or frequency of visits supports businesses in attracting and retaining their visitors. In addition, Hotspot analytics makes it possible for using WiFi networks to extract detailed information on average connection time or bandwidth utilization through unique identifiers. Such data can be used to enhance customer engagement, build tailored marketing strategies and eventually increase profits. In this way, businesses can optimize in-store and digital customer experiences. Authorized customer data can alter customers’ commitment and engagement patterns. Therefore, your business will be able to save on resources.

The Benefits of WiFi Marketing

WiFi marketing analytics can help your business increase revenues. Knowing your more loyal visitors or offers that capture their attention leads to better-targeted activities. More effective marketing strategies mean fewer resources spent per user.

Guest WiFi networks connect devices to Internet access at a variety of points. It proceeds through user identification. The visitors are asked to log in with their social media accounts or provide authorization by alternative means.

Guest WiFi networks provide specific descriptions of customer engagement when combined with other WiFi analytics tools. WiFi analytics also helps to depict physical space as it provides location analysis. Information on customers’ movement patterns may be beneficial for businesses in driving sales. The use of other technologies, such as BLE beacons together with WiFi analytics facilitates interaction with customers in physical spaces. Thus, it is possible to learn about your customers’ moves. Traffic flow patterns can reveal the exact points where they tend to pause or avoid altogether.

As WiFi networks are widely used in all kinds of sectors ranging from food and hospitality, transportation, and entertainment to retail and services, WiFi analytics provides excellent opportunities for a variety of sectors and businesses.

Collected customer data is processed through different means in order to create value. Targeted marketing and communication strategies that build upon individual data allow sending timely messages to visitors. Moreover, you can expand your social visibility and gain customer loyalty through special promotions. Conveying personalized messages through emails or mobile codes to strategically identified guests provides opportunities for building loyalty.

Displaying creative splash pages to visitors upon logging on to guest WiFi networks can reinforce the captive portal experience. Customized guest surveys on splash pages can be presented in order to gather feedback and additional information. Insights provided by guests are helpful in identifying areas that need to be improved. In addition, advertisement placements delivered through WiFi networks bring sustained sales and increased revenues. Integrated advertisement spaces on captive portals are increasingly utilized to promote products or loyalty programs.

Is WiFi compatible with GDPR?

Collected customer data might be misused. Such conflicts are prevented from maintaining brand credibility and customer protection. General Data Protection Regulation (GDPR) lays out the basis for transparency with regard to collect user data. Breach of such regulations by entities results in potential penalties. Implementation of necessary frameworks is of the utmost importance to ensure data privacy as well as accessibility.

GDPR regulates European data privacy laws to remodel the approach to data privacy. It underlines individual rights regarding control over personal data. Safeguarding unauthorized access to personal information or sharing them with third parties is regulated under GDPR. WiFi network users have access to the data that has been collected and their monitored activities. They also maintain the option to opt-out from collecting any additional information. Adhering to GDPR rules and regulations ensures safe guest access to WiFi networks with its compatible analytical tools. Companies must therefore provide users with their personal data if requested.

The users have the right to access their collected personal data and to ask for withdrawal if necessary. Breach of this critical consumer right could result in penalties of up to 20 million euros or 4% of the company’s revenues. As an advanced and experienced guest Wi-Fi service provider, IPERA Solutions adheres to the GDPR and fully complies with the EU’s customer privacy policy regulations.