Leveraging IPERA Starling Guest WiFi platform over your existing network, you can access valuable insights through WiFi Analytics. Similar to web analytics or Google analytics, the platform has built-in real-time venue analytics; footfall analytics, passers-by vs. visitors, conversion & bounce rates, new vs. return visitors, frequency and loyalty. WiFi Analytics enables business owners and marketers to truly understand their venues.
In addition, the platform can capture footfall numbers and visitor analytics even if visitors don’t log in to the Guest WiFi. The platform has a handful of restful APIs, so the data displayed in the WiFi Analytics can be shared with external systems such as CRM or Big Data.