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WI-FI Marketing

Automated SMS and E-mail Campaigns through WiFi

Marketers have a new way of communicating to their customers by empowering their venue to engage with their customers and deliver targeted marketing messages using built-in WiFi marketing tools

Retail Customer Experience & WiFi marketing

Targeted

Promote your brand through the welcome page, email, SMS and social platforms

Location-based

Location-based marketing based on customers’ location, frequency and identity

Retain customers

Send a birthday gift or re-engage with those that did not visit you recently.

How It Works?

1

Create Your
Campaign

Generate your Campaigns to be delivered to your segmented audience

2

Segment
Customers

Segment your customers based on age, gender and frequency of their visits

3

Deliver Targeted
Messages

Select the method you want to reach your audience (e.g., SMS, Email, Social, Mobile App)

Case 1
Proximity Marketing Sms
Campaign Use

Sandra is second time visitor to your venue

Create New Visitors
Campaign

You create a campaign targeting females that are visiting second this month.

SANDRA ENTERS
VENUE

Sandra enters your venue for the second time this month

20% DISCOUNT CAMPAIGN
DELIVERED

Sandra receives an SMS Campaign when seen in the venue through WiFi

Case 2
WiFi E-mail Campaign Use

Mike is a frequent visitor, and was not seen recently

TARGETED SMS &
EMAIL CAMPAIGN

Create an E-mail or SMS campaign inviting important customers

SEGMENT TARGET
AUDIENCE

Segment visitors based on visit frequency, age, gender and birthday

BUY 1, GET 1 FREE
VOUCHER DELIVERED

Mike receives SMS or E-mail message with WiFi Voucher Code

Personal & Engaging WiFi marketing

Send targeted marketing messages to your customers based on where and when they spend their time in the venue. Build context-aware messages and deliver them based on demographics, age group, and visit frequency.

Guest Engagement

Build your digital customer engagement strategies
Communicate with them based on their interaction with your venue

Engaging Digital Communication Strategies

The role of Guest WiFi is evolving to encompass much more than mere connectivity. Organizations transform WiFi into business opportunities as the demand grows to provide free WiFi. It has created opportunities to turn WiFi into a point of guest engagement platform for businesses.

What is WiFi Marketing?

WiFi marketing allows businesses to generate marketing campaigns oriented toward a specific audience through collected WiFi analytics. For example, keeping track of customer information such as age, gender and the frequency of visits can help create customer profiles. Accordingly, desired messages can be delivered across multiple channels such as SMS, e-mail, social media platforms, or businesses’ mobile apps by login tools used in guest WiFi networks. As a result, guest WiFi solutions can be transformed into powerful marketing platforms.

WiFi marketing works across the coverage area of WiFi technology and the devices that have access to the network. It enables automated SMS or e-mail campaigns to be delivered through WiFi networks. Free WiFi providers use this technology to recognize and utilize marketing trends. As a novel practice of communicating with users, WiFi marketing integrates built-in tools to engage with customers and increase customer loyalty. It helps promote businesses through splash pages, captive portals, e-mail, SMS, or social media platforms. Through these tools, targeted marketing messages are delivered to the customer base.

Location-based marketing is also increasingly used to identify venues, visit patterns, frequency, and user identity. Guest WiFi networks that provide WiFi analytics facilitate collecting and storing customer data to strengthen customer loyalty. Small gestures such as sending birthday messages or unique gifts to loyal customers can help retain them. Likewise, identifying those who have not visited recently and getting in touch with them can help expand your customer base.

The Benefits of WiFi Marketing

The ease of connecting to a free WiFi network by one-click access provides actionable insights at the end of the process. WiFi analytics retrieve valuable data from integrated splash pages and connected social media accounts. Storing this data helps businesses to understand the profile of their customers and the most effective ways to interact with them. These insights are monetized by means of multi-channel WiFi marketing campaigns.

As free WiFi access will be granted upon viewing creatively designed content, WiFi marketing platforms also facilitate real-time customer interaction. Digital advertising tools targeted to increase customers, such as customizable splash pages, give businesses enhanced visibility. Alternative authentication methods through social media logins, e-mail, or SMS enable the option of getting feedback. Personalized messages, social media posts, or online surveys can be disseminated for better communication practices to potential customers or nearby users.

Cloud-based WiFi marketing enables engagement with customers on a more personal level. It is proven to captivate users’ attention and bring them back to the venue. As a result, businesses that use WiFi marketing build a larger customer base and drive up revenue.

How to Utilize WiFi Marketing

Free guest WiFi networks attract a great number of customers at a variety of locations. As a result, they are requested to share their data to have access, and businesses use such valuable customer data to set target audiences for their marketing campaigns. Businesses that utilize WiFi marketing have complete control over the type of data they aim to gather.

Customers have the option to connect with their phone numbers, social media accounts or e-mail addresses. In addition, guest WiFi service providers can creatively modify users’ experiences to increase engagement. For example, automated smart triggers through splash or landing pages can captivate customers’ attention. For instance, sending customized SMS messages through marketing platforms or third-party APIs based on customer data can help customer loyalty.

Businesses across various sectors monitor footfall trends and customer behavior to develop better marketing strategies. Incentivising users to reconnect also provides many additional benefits. WiFi marketing platforms enable collecting data, analyzing it and optimizing real-time campaigns. Social media campaigns, chatbot initiators, loyalty coupons, mobile contests, guest feedback surveys, and reputation management are among the WiFi marketing tools to boost engagement.

What Is Social WiFi Marketing?

Social WiFi marketing provides cost-efficient digital solutions to gather analytic data on online platforms. Having access to these tools helps capture customer data and market to them. Many guest WiFi providers at retail locations set up access through splash pages that direct to social media accounts. The login process through social media accounts is called Social WiFi. Using social networks for accessing a guest WiFi network instead of the password-based option facilitates more targeted digital marketing. Also known as Social WiFi marketing, the customer data reached after the customers’ login through platforms like Facebook, etc., allows effective audience targeting through various channels.

Social WiFi marketing advances the connection with customers. Demographic and behavioral data collected through Social WiFi help increase foot traffic and eventual sales. Businesses gain a lot of benefits by using Social WiFi marketing. Some of the benefits are increased brand presence and hyper-targeted marketing activities based on real-time customer data, which is comprised of digital advertising and e-mail marketing. Building valuable relations with customers is easier when the delivered messages are crafted based on specific data. It helps reach out to segmented users more effectively. Knowing how the customers engage with the physical space can help generate more fruitful relations.

Are WiFi Marketing Campaigns Compatible With GDPR?

WiFi marketing campaigns are compatible with the EU’s General Data Protection Regulation (GDPR). High-level security measures are taken to operate and conserve personal data. The dashboards can be displayed and accessed by only authorized persons. Therefore, it does not risk any breach of personal data. WiFi marketing solutions are fully compliant with the GDPR.

Adhering to GDPR rules and regulations gives customers full control over their personal information. Amending inaccurate and incomplete information, if necessary, is vital to ensure conformity with General Data Protection Regulation. IPERA gathers solely anonymous data of its customers, including details about IP address, traffic, device type, browser or operating system. It acknowledges the customers’ right to access their data.

As GDPR regulates data privacy rules in the European Union, residents of the EU are entitled to customer data rights. They may request full transparency over the collected data on their behalf through guest WiFi and WiFi marketing campaigns. Furthermore, they can ask for relevant amendments or the entire abolishment of their personal information from the service providers’ database.