How to Utilize WiFi Marketing
Free guest WiFi networks attract a great number of customers at a variety of locations. As a result, they are requested to share their data to have access, and businesses use such valuable customer data to set target audiences for their marketing campaigns. Businesses that utilize WiFi marketing have complete control over the type of data they aim to gather.
Customers have the option to connect with their phone numbers, social media accounts or e-mail addresses. In addition, guest WiFi service providers can creatively modify users’ experiences to increase engagement. For example, automated smart triggers through splash or landing pages can captivate customers’ attention. For instance, sending customized SMS messages through marketing platforms or third-party APIs based on customer data can help customer loyalty.
Businesses across various sectors monitor footfall trends and customer behavior to develop better marketing strategies. Incentivising users to reconnect also provides many additional benefits. WiFi marketing platforms enable collecting data, analyzing it and optimizing real-time campaigns. Social media campaigns, chatbot initiators, loyalty coupons, mobile contests, guest feedback surveys, and reputation management are among the WiFi marketing tools to boost engagement.
What Is Social WiFi Marketing?
Social WiFi marketing provides cost-efficient digital solutions to gather analytic data on online platforms. Having access to these tools helps capture customer data and market to them. Many guest WiFi providers at retail locations set up access through splash pages that direct to social media accounts. The login process through social media accounts is called Social WiFi. Using social networks for accessing a guest WiFi network instead of the password-based option facilitates more targeted digital marketing. Also known as Social WiFi marketing, the customer data reached after the customers’ login through platforms like Facebook, etc., allows effective audience targeting through various channels.
Social WiFi marketing advances the connection with customers. Demographic and behavioral data collected through Social WiFi help increase foot traffic and eventual sales. Businesses gain a lot of benefits by using Social WiFi marketing. Some of the benefits are increased brand presence and hyper-targeted marketing activities based on real-time customer data, which is comprised of digital advertising and e-mail marketing. Building valuable relations with customers is easier when the delivered messages are crafted based on specific data. It helps reach out to segmented users more effectively. Knowing how the customers engage with the physical space can help generate more fruitful relations.
Are WiFi Marketing Campaigns Compatible With GDPR?
WiFi marketing campaigns are compatible with the EU’s General Data Protection Regulation (GDPR). High-level security measures are taken to operate and conserve personal data. The dashboards can be displayed and accessed by only authorized persons. Therefore, it does not risk any breach of personal data. WiFi marketing solutions are fully compliant with the GDPR.
Adhering to GDPR rules and regulations gives customers full control over their personal information. Amending inaccurate and incomplete information, if necessary, is vital to ensure conformity with General Data Protection Regulation. IPERA gathers solely anonymous data of its customers, including details about IP address, traffic, device type, browser or operating system. It acknowledges the customers’ right to access their data.
As GDPR regulates data privacy rules in the European Union, residents of the EU are entitled to customer data rights. They may request full transparency over the collected data on their behalf through guest WiFi and WiFi marketing campaigns. Furthermore, they can ask for relevant amendments or the entire abolishment of their personal information from the service providers’ database.