18 May 2023
5 min read

How to Choose the Best WiFi Marketing Software for Your Business?

WiFi marketing is a strategy used by retailers to attract customers by providing wireless internet access. This method is used to convey messages and promotions throughout the customer experience, making the selection of the best WiFi marketing software crucial.

To implement WiFi marketing, you typically install a WiFi hotspot in your retail store. This hotspot provides internet access through a router over a wireless local area network (WLAN) and broadcasts a WiFi signal that devices can connect to. It allows anyone with a mobile device, such as a smartphone, laptop, or tablet, to connect to the web and access the services or content you offer.

From a marketing perspective, WiFi is essential as it provides retail stores with easy access to free in-store WiFi for their customers. However, choosing the best WiFi marketing software requires careful consideration. To make an informed decision, you need to understand how to effectively utilize WiFi marketing software.

What is WiFi Marketing, and How Does It Work?

WiFi marketing is a method used by retailers to offer wireless internet access to shoppers and utilize it as a channel for delivering messages and promotions. Some businesses provide free public WiFi service, while others require users to log in to connect to the WiFi network. Both approaches can be used for WiFi marketing.

Tips for Effective WiFi Marketing Software:

When it comes to WiFi marketing, nothing is more powerful than detailed, comprehensive, and accurate customer data for effective marketing and operations. However, measuring the return on marketing investment can be challenging. With an enterprise WiFi marketing software solution, you can collect customer data from a large sample of your visiting customers through multiple data sources.

Using this data, you can make smarter, data-driven decisions about your marketing and operations, resulting in cost savings, increased customer loyalty, and improved profitability.

The best WiFi marketing platforms enable you to create and automate personalized marketing campaigns. They also help you build a large and clean customer database with detailed customer profiles, allowing you to visualize different customer personas.

Here are 5 tips you need to know before getting effective WiFi Marketing Software:


1) Understand Your Objectives:

Before diving into the world of WiFi marketing software, it’s crucial to define your objectives. Determine what you aim to achieve with WiFi marketing. Are you looking to increase foot traffic, build customer loyalty, drive sales, or gather valuable customer insights? Knowing your goals will guide you in selecting the software that aligns with your specific needs.

2) Comprehensive Customer Data Collection:

One of the key advantages of WiFi marketing software is its ability to collect detailed customer data. Look for a software solution that offers robust data collection capabilities. It should provide insights into customer demographics, behavior patterns, dwell times, and preferences. The more comprehensive and accurate the data, the better equipped you’ll be to create personalized marketing campaigns and make data-driven decisions.

3) Automation and Personalization:

An effective WiFi marketing software should allow you to automate your marketing campaigns and deliver personalized messages to your customers. Look for features like triggered emails, SMS notifications, and in-app messaging that can be tailored based on customer behavior and preferences. Automation and personalization will enable you to engage customers at the right time with the right content, increasing the chances of conversion.

4) Analytics and Reporting:

To measure the success of your WiFi marketing efforts, choose a software solution that provides robust analytics and reporting features. You should be able to track key metrics such as click-through rates, conversion rates, customer engagement, and return on investment (ROI). Analyzing these metrics will help you refine your strategies, optimize your campaigns, and maximize your marketing budget.

5) Integration and Scalability:

Consider the integration capabilities of the WiFi marketing software with your existing systems. It should seamlessly integrate with your customer relationship management (CRM) software, email marketing tools, and other marketing platforms. Additionally, ensure that the software is scalable and can accommodate the growth of your business. You don’t want to outgrow the capabilities of your chosen software as your business expands.

WiFi Marketing Solutions by IPERA:

IPERA offers a software service focused on digitizing physical spaces. Their Starling platform transforms technology infrastructure by providing cloud-based customer interaction and indoor location analytics dashboards.

The Starling platform enhances the digital customer experience and offers unique use cases for various industries such as hospitality, retail, theme parks, shopping malls, healthcare, airports, gyms, cafes and restaurants, stadiums, smart cities, and workplaces. It utilizes existing WiFi, BLE Beacons, and indoor IoT and sensor infrastructure.

IPERA, as a WiFi marketing software provider, aims to deliver cloud-based customer interaction and indoor location analytics dashboards. They also develop Enterprise Communication Suite applications that provide services such as call accounting, reporting, employee efficiency, call recording, hospitality digital signage, and IPTV solutions.

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