How Can WiFi Analytics Help My Business?
WiFi analytics helps businesses create added value through a collection of key information. In this respect, having access to offline customer data is vital for businesses. WiFi analytics enables businesses to understand their customers better and draw a more accurate picture of their profiles.
Guest data, including demographics, preferred social networks, device, and browsers, allow them to learn how customers interact with the venue. Discovering more about their preferences through WiFi analytics helps them implement targeted marketing campaigns. It can ultimately increase customer engagement and visit duration.
Assessment of customer behavior also allows for creating personalized customer profiles. Collecting real-time data on foot traffic or frequency of visits supports businesses in attracting and retaining their visitors. In addition, Hotspot analytics makes it possible for using WiFi networks to extract detailed information on average connection time or bandwidth utilization through unique identifiers. Such data can be used to enhance customer engagement, build tailored marketing strategies and eventually increase profits. In this way, businesses can optimize in-store and digital customer experiences. Authorized customer data can alter customers’ commitment and engagement patterns. Therefore, your business will be able to save on resources.
The Benefits of WiFi Marketing
WiFi marketing analytics can help your business increase revenues. Knowing your more loyal visitors or offers that capture their attention leads to better-targeted activities. More effective marketing strategies mean fewer resources spent per user.
Guest WiFi networks connect devices to Internet access at a variety of points. It proceeds through user identification. The visitors are asked to log in with their social media accounts or provide authorization by alternative means.
Guest WiFi networks provide specific descriptions of customer engagement when combined with other WiFi analytics tools. WiFi analytics also helps to depict physical space as it provides location analysis. Information on customers’ movement patterns may be beneficial for businesses in driving sales. The use of other technologies, such as BLE beacons together with WiFi analytics facilitates interaction with customers in physical spaces. Thus, it is possible to learn about your customers’ moves. Traffic flow patterns can reveal the exact points where they tend to pause or avoid altogether.
As WiFi networks are widely used in all kinds of sectors ranging from food and hospitality, transportation, and entertainment to retail and services, WiFi analytics provides excellent opportunities for a variety of sectors and businesses.
Collected customer data is processed through different means in order to create value. Targeted marketing and communication strategies that build upon individual data allow sending timely messages to visitors. Moreover, you can expand your social visibility and gain customer loyalty through special promotions. Conveying personalized messages through emails or mobile codes to strategically identified guests provides opportunities for building loyalty.
Displaying creative splash pages to visitors upon logging on to guest WiFi networks can reinforce the captive portal experience. Customized guest surveys on splash pages can be presented in order to gather feedback and additional information. Insights provided by guests are helpful in identifying areas that need to be improved. In addition, advertisement placements delivered through WiFi networks bring sustained sales and increased revenues. Integrated advertisement spaces on captive portals are increasingly utilized to promote products or loyalty programs.
Is WiFi compatible with GDPR?
Collected customer data might be misused. Such conflicts are prevented from maintaining brand credibility and customer protection. General Data Protection Regulation (GDPR) lays out the basis for transparency with regard to collect user data. Breach of such regulations by entities results in potential penalties. Implementation of necessary frameworks is of the utmost importance to ensure data privacy as well as accessibility.
GDPR regulates European data privacy laws to remodel the approach to data privacy. It underlines individual rights regarding control over personal data. Safeguarding unauthorized access to personal information or sharing them with third parties is regulated under GDPR. WiFi network users have access to the data that has been collected and their monitored activities. They also maintain the option to opt-out from collecting any additional information. Adhering to GDPR rules and regulations ensures safe guest access to WiFi networks with its compatible analytical tools. Companies must therefore provide users with their personal data if requested.
The users have the right to access their collected personal data and to ask for withdrawal if necessary. Breach of this critical consumer right could result in penalties of up to 20 million euros or 4% of the company’s revenues. As an advanced and experienced guest Wi-Fi service provider, IPERA Solutions adheres to the GDPR and fully complies with the EU’s customer privacy policy regulations.
