How to Connect With Customers Using Guest WiFi
Guest WiFi is becoming essential for businesses to connect with their customers. Understanding consumers is becoming more and more visible when enabling easy, secure and fast WiFi for your customers. Small, medium and large business owners can take advantage of Guest WiFi to launch digital strategies and connected experiences for customers.
Information about consumers is no longer available only to large retailers and larger companies. It costs zero marketing budget to know about your customers and their actions in your venue. Moreover, using an effective guest engagement platform, you can connect and engage with them using context-aware location-based marketing and engagement tools.
More and more small businesses are incorporating Guest WiFi into their business strategy to gain customer data and connect with the consumer.
IPERA Starling Guest Experience platform provides splash portals customized to your brand. It goes beyond connectivity and provides insights as well as customer engagement tools. A platform is a cloud-based software integrated with your existing WiFi hardware.
Guest WiFi & Customer Engagement platform provides three key benefits to business owners.
Enhanced Venue Experience
The customer needs a secure, fast and easy login to the splash portal. Your splash portal must be sleek in design and reflect your brand image. Customers will have multiple login options to use WiFi, including social network login, e-mail and mobile number and more. While they connect your WiFi, you build your customer list to use for your engagement strategies. Moreover, using the Guest Engagement platform, you have the opportunity to promote your services on the splash portal.
Customer Data, Insights and Analytics
Guest Engagement platform enables retailers and businesses to deploy Presence Analytics and Social Analytics to track historical and real-time visitor presence and dwell time as well as the sentiment from Twitter feeds. Leveraging this data, retailers can strategically design their store layout and offerings and respond rapidly to what customers enjoy about their shopping experience.
You know who your customers are, when, and how often they visit your venue. You may use the data within your CRM; alternatively, there are unlimited opportunities to use it to engage with them through built-in engagement tools. First, you build your marketing messages based on customer demographics and their visit frequency. Then, you engage with your customers using the following communication strategies.
Proximity marketing – delivering targeted messages based on your customer’s behavior in the venue. You have targeted offers based on demographics, frequency of visits and preferences.
Campaigns – Engaging with your customers that have not visited through SMS, e-mail, or even mobile app push notification
Social Marketing – by enabling social login options on your splash portal, your guests can post a message on their social network profile, which helps to increase social visibility for your brand. In addition, you reach out to their friends on the social networks.
Who needs it?
Any venue that needs to engage with its customers benefits from WiFi marketing tools, including shopping malls, hotels, restaurants & cafes, retail stores, airports, and smart cities.
IPERA Starling Guest Experience platform is a cloud-based software. It takes 15 minutes to set up and start seeing benefits.