Increasing Value for Hotel Wi-Fi. Beyond Connectivity

Increasing Value for Hotel Wi-Fi. Beyond Connectivity

Posted at 04 Nov 2019 - 5 min read

Hotel Guests carry 2-3 devices when travelling. 63% of travelers consider free Guest Wi-Fi when booking a hotel property

Hoteliers benefited from paid Internet services for many years. Some of them, especially high-end hotel operators still offer premium package for a fee. However revenue generated from Guest Wi-Fi is longer justifies WiFi investment.

“While free Guest Wi-Fi can be seen as a cost, it is commonly established that giving guests the freedom to select your hotel is made much easier when you advertise a free WiFi service” – eHotelier.com

Increased demand for Hotel Wi-Fi

Hotel guests carry 2-3 devices in average and demand for free, secure and fast Wi-Fi is increasing. Majority of  hotel guests connect social network, watch videos on YouTube and use movie streaming apps like Netflix or Hulu.

Wi-Fi Analytics for Hotels

Traditional hotel HSIA (high speed internet access) hardware provides basic Guest Wi-Fi connectivity with complicated login forms. They provide very limited reports about guest analytics.

Using Guest and WiFi analytics tools, hoteliers get to know in-depth insights about guests and their interaction with the venue. Hotel marketing managers are provided with tools to create different customer segments and engage them through various marketing channels such as push notification, social engagement, SMS and e-mail campaigns.

Monetizing Hotel Wi-Fi

An article published on eHoteliers.com suggests that hotels can advertise free Wi-Fi to promote their brands. Yet they can use Guest Wi-Fi as marketing tool by providing Social login options. This way they can utilize free WiFi as a marketing tool. While guests connect to WiFi for free, they advertise their services on splash portal.

Moreover hoteliers build a guest database, not only through property management system (PMS), but also collecting the guest demographics, likes on Facebook and follows on Twitter.

By using Wi-Fi marketing software, hoteliers have better opportunities to engage with their guests.

They communicate with hotel guests as well as walk-on guests to increase room occupancy as well as boost their F&B outlets occupancy.

All You Need to Know About Wi-Fi Marketing

All You Need to Know About Wi-Fi Marketing

Posted at 19 Sep 2019 - 3 min read

Finding new customers for your business may be a challenge. A powerful Wi-Fi Marketing tool can help to engage better with your existing customers, which benefits your business without spending large sum of marketing budget. Guest Wi-Fi plays a great role for service industries to deliver context-aware and location based messages

WiFi marketing is a term used for delivering your marketing messages to customers that connected to Free Guest Wi-Fi in a business venue or smart city concept.

It is an innovative concept that is being adapted for businesses that needs to provide free and good quality guest wi-fi service

How it works?

While your customers login using Free Guest Wi-Fi, in return you build a customer database with their demographics, social likes and other preferences.

You deliver your context-aware marketing messages in simple ways;

Proximity marketing – delivering targeted messages based on your customers behavior, demographics, frequency of visit and preferences.

Social Marketing – by enabling social login options on your splash portal, your guests are given an option to post a message on their social network profile which helps to increase social visibility for your brand.

Campaigns – Engaging with your customers that have not visited

Who needs it?

Any venue that needs to engage with their customers get benefits from IPERA Starling Wi-Fi Marketing tools including shopping malls, hotels, restaurants & cafes, retail stores, airports and smart cities