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Guest WiFi is becoming essential for businesses to connect with their customers. Understanding consumers is becoming more and more visible when enabling easy, secure, and fast WiFi for your customers. […]

Beacons are one of the most developed IoT technology devices, often used for proximity marketing, which is essentially based on Bluetooth beacon technology. They are simple, one-directional transmitters that are […]

The University of Michigan defines wayfinding technology as ‘spatial problem solving.’ It is knowing where you are in a building or an environment, knowing where your desired location is, and […]

In today’s fast-paced and interconnected world, businesses and organizations handle a vast array of assets, ranging from physical equipment and machinery to intangible digital resources. Efficiently managing these assets is […]

Data of any kind can be essential when it comes to business growth. One of the most sought-after data-driven innovations for physical businesses is indoor wayfinding. Indoor analytics allows finding ways to use […]

In today’s digitally-driven world, businesses are constantly searching for innovative strategies to capture the attention of their target audience and drive conversions. One such strategy that has gained significant traction […]

WiFi Location Analytics is a game-changer for businesses, propelling them forward by harnessing the power of data. In today’s technology-driven world, location-based service technology has given rise to innovative products […]

A WiFi captive portal is an essential tool for monitoring, controlling, and securing user internet activities. By redirecting users to an HTTP/HTTPS page, captive portals enable identity control, data collection, […]

WiFi marketing is a strategy used by retailers to attract customers by providing wireless internet access. This method is used to convey messages and promotions throughout the customer experience, making […]

Grow your sales and your business by using WiFi Hotspot!  In today’s world, the internet has become an essential part of our lives. One of the ways we access the […]

Transform Your Retail Store into a Data-Driven Powerhouse with Our Guest WiFi Experience and People Counting Services! Guest wayfinding and people counting are crucial components of the retail chain industry. […]

Have you ever considered the cost of your employees being unable to answer incoming calls? This cost is not limited to the expense of advertising to ensure that calls are […]

1. What is IoT? The Internet of Things (IoT) is a network of physical objects embedded with sensors, software, and other technologies for data connection and sharing with other devices […]

A captive portal is a web page which requires users to visit in order to access Wi-Fi networks in public places. Captive portals are often used together with hotspot systems […]

During the summer of 2020 Apple announced an important update as part of the release of iOS 14 and watchOS 7. Initially Apple was intending to change the MAC address […]

Location Services technology evolved in recent years with the advancements and developments around WiFi Location Analytics, BLE (Bluetooth Low Energy) Beacons 5.0, UWB (Ultra-wide Band). Mobile phone manufacturers, including Apple, […]

Hotel Guests carry 2-3 devices when travelling. 63% of travelers consider free Guest Wi-Fi when booking a hotel property Hoteliers benefited from paid Internet services for many years. Some of […]

Finding new customers for your business may be a challenge. A powerful Wi-Fi Marketing tool can help to engage better with your existing customers, which benefits your business without spending […]

A practical Enterprise Guest WiFi Analytics and Marketing tool empowers marketers to communicate with their customers through the analysis of their visiting patterns, behaviors, demographics, and social preferences. At IPERA, […]

This article offers insights on how to effectively utilize free Guest WiFi to improve guest experience, communicate with them, and increase the number of repeat customers, all of which directly […]